Posterscope created a competition "Advertising Campaign for Santa Claus". Employees had to communicate with the client (Santa Claus) within the system and agree with him on the New Year’s Out-of-Home program, taking into account his whims (edits, additional questions, improvements, etc.).
Как заинтересовать сотрудников к переходу на новую систему через тематический конкурс и ежедневные задания.